Three inputs directly affect your valuation multiples and discount rate. Each is shown below with its current status and exact impact on your result.
EXECUTIVE SUMMARY The valuation range for Holloway Strachan & Reyes PLLC is $1,372,294 to $1,937,357, reflecting a triangulated approach that considers discounted cash flow (DCF), market multiples, and asset-based valuations. The firm's steady revenue growth and diversified client base position it within this range, with moderate key person dependency and a significant portion of recurring revenue contributing to its valuation.
BUSINESS PROFILE & FINANCIAL HEALTH Holloway Strachan & Reyes PLLC demonstrates a solid financial profile with an annual revenue of $1,850,000 and a net profit margin of 34.6%. The Seller's Discretionary Earnings (SDE) margin is approximately 20.1%, indicating efficient operations relative to industry benchmarks. The firm's revenue-to-expense ratio supports its profitability, though there is room to enhance recurring revenue to align with industry top-quartile standards.
VALUATION METHOD 1 — DCF ANALYSIS The DCF valuation of $2,693,528 is based on a 5.0% growth rate, reflecting the firm's historical performance. The 18.0% discount rate accounts for company-specific risks, including moderate key person dependency and diversified customer concentration. The terminal value of $1,368,682 was derived by projecting future cash flows and applying the discount rate, emphasizing the firm's potential for sustained growth.
VALUATION METHOD 2 — MARKET MULTIPLES The market multiples valuation range of $742,000 to $1,187,200 is based on a 2.0x to 3.2x SDE multiple, adjusted for key person risk and growth rate. This range reflects the firm's position in the law firm sector, where multiples are influenced by practice area and client retention. The firm's diversified client base and moderate growth support a mid-to-high range valuation.
VALUATION METHOD 3 — ASSET-BASED The asset-based valuation of $686,550 includes tangible assets valued at $18,750 and goodwill calculated at $667,800 (1.8x SDE). This method highlights the firm's intangible value, particularly its established client relationships and market presence, which are critical in the legal industry.
INDUSTRY BENCHMARKS & COMPARISON Compared to industry benchmarks, Holloway Strachan & Reyes PLLC's current growth rate of 4.9% and recurring revenue of 20.0% fall short of the top-quartile targets of 10% growth and 30% recurring revenue. Key risks include client portability, moderate key person dependency, and the absence of non-solicitation agreements. However, the firm's recurring retainer relationships and long-tenured staff are significant value drivers.
GROWTH SCENARIOS The growth scenarios project varying outcomes: Industry median (4.0% growth) at $2,595,067, Above-median trajectory (7.0% growth) at $2,900,460, and Top-quartile 24-month target (10.0% growth) at $3,237,237. To achieve the top-quartile scenario, the firm must enhance its recurring revenue streams and implement strategies to increase annual growth to 10%.
STRATEGIC RECOMMENDATIONS
| Period | Projected FCF | Growth Rate | Present Value |
|---|---|---|---|
| Year 1 | $389,550 | 5.0% | $330,127 |
| Year 2 | $409,028 | 5.0% | $293,757 |
| Year 3 | $429,479 | 5.0% | $261,394 |
| Year 4 | $450,953 | 5.0% | $232,596 |
| Year 5 | $473,500 | 5.0% | $206,971 |
| Terminal Value (PV) | Gordon Growth Model @ 2.5% terminal growth | $1,368,682 | |
| Total DCF Value | $2,693,528 | ||
Growth rate: 5.0% | Discount rate: 18.0% (build-up method)
| Multiple Basis | Range | This Business | Value Range |
|---|---|---|---|
| Revenue Multiple | 0.49x – 1.06x | $1,850,000 | $226,625 – $490,250 |
| SDE Multiple (Primary) | 2x – 3.2x | $371,000 | $742,000 – $1,187,200 |
Industry: Law Firm | Typical buyers: Individual operators, local investors
| # | Action | Est. Impact |
|---|---|---|
| 1 | Grow revenue by 25% | +$403,616 |
| 2 | Reduce key person dependency to Low | +$284,905 |
| 3 | Grow recurring revenue to 50%+ | +$169,519 |
| Annual Revenue | $1,850,000 |
| Total Business Expenses | − $1,210,000 |
| Net Profit | $640,000 |
| Add back: Owner Compensation | + $160,000 |
| Reported SDE (net profit + owner compensation) | $320,000 |
| Recurring Add-Backs (apply to all years) | |
| Owner's health insurance through business | + $18,000 |
| Owner's retirement contributions | + $25,000 |
| Personal vehicle expenses | + $8,000 |
| Normalized SDE (used for valuation) | $371,000 |
| 2 years ago — Normalized SDE | $346,000 |
| 1 year ago — Normalized SDE | $362,250 |
| Current year — Recurring SDE (excludes one-time add-backs) | $371,000 |
| Earnings consistency (coefficient of variation) | 2.9% — stable |
| Risk-free rate (10-yr Treasury) | 4.4% |
| Equity risk premium | 5.5% |
| Small company premium | 5.0% |
| ▲ Key person dependency risk (Moderate) | +3.0% |
| ▲ Customer concentration risk (Diversified) | +0.5% |
| ● Recurring revenue reduces risk (20% recurring) | −0.4% |
| Total Discount Rate | 18.0% |
| Period | Projected FCF | Present Value |
|---|---|---|
| Year 1 | $389,550 | $330,127 |
| Year 2 | $409,028 | $293,757 |
| Year 3 | $429,479 | $261,394 |
| Year 4 | $450,953 | $232,596 |
| Year 5 | $473,500 | $206,971 |
| Terminal Value (PV) | — | $1,368,682 |
| DCF Value (25% interest) | $2,693,528 | |
| Industry baseline SDE multiple range | 2.0x – 3.5x |
| Industry baseline revenue multiple range | 0.50x – 1.20x |
| Key person risk adjustment (multiplicative) | ×0.85 (−15%) |
| Customer concentration adjustment (multiplicative) | ×0.97 (−3%) |
| Recurring revenue premium (additive) | +0.24x SDE |
| Final adjusted SDE multiple range | 2.0x – 3.2x |
| SDE-based value range (final SDE multiple × $371,000) | $742,000 – $1,187,200 |
| Revenue-based value range (final revenue multiple × $1,850,000) | $226,625 – $490,250 |
| Market Multiples Value (SDE-based, primary) (25% interest) | $742,000 – $1,187,200 |
| Equipment value | $18,750 |
| Goodwill estimate (1.8x SDE) | $667,800 |
| Asset-Based Floor Value (25% interest) | $686,550 |
| DCF value | 40% weight | $2,693,528 |
| Market multiples midpoint | 45% weight | $964,600 |
| Asset-based floor | 15% weight | $686,550 |
| Triangulated Value (25% interest) | $1,614,464 | |
| Assumption | Base Case | Low Case | High Case |
|---|---|---|---|
| Growth rate | 5.0% | 2.0% | 8.0% |
| Discount rate | 18.0% | 16.0% | 20.0% |
| Market multiples | Risk-adjusted base | −5% contraction | +5% expansion |
| Business Overview | |
| Business name | Holloway Strachan & Reyes PLLC |
| Industry | Law Firm |
| State / location | TX |
| Years in business | 18 years |
| Number of employees | 10 |
| Business structure / entity type | Partnership / Multi-member LLC |
| Ownership interest | 25% |
| Financials | |
| Annual revenue | $1,850,000 |
| Annual expenses | $1,210,000 |
| Net profit | $640,000 |
| Owner compensation (salary / draws / guaranteed payments) | $160,000 |
| Owner add-backs (sum of recurring + one-time) | $51,000 |
| Normalized SDE (used for valuation) | $371,000 |
| Revenue history (2yr ago → 1yr ago → current) | $1,680,000 → $1,755,000 → $1,850,000 |
| Revenue CAGR (calculated) | +4.9% |
| Net profit history (2yr ago → 1yr ago) | $540,000 → $605,000 |
| Earnings volatility (CV) | 2.9% (stable) |
| Risk Factors | |
| Key person dependency | Moderate — the business depends on me for key decisions, relationships, or expertise |
| Customer concentration | top customer 9% of revenue; top 3 24% |
| Recurring revenue | 20.0% of revenue |
| Assets & Property | |
| Location ownership | Leasing |
| Lease years remaining | 4 years |
| Equipment value | $75,000 |
| Inventory value | — |
| Owns real estate | No |
| Intellectual property | No |
| Valuation Parameters | |
| Risk-free rate used | 4.4% (live — Federal Reserve) |
| Discount rate (calculated) | 18.0% |
| Report generated | July 2, 2026 |
This report is generated for informational and planning purposes only and does not constitute a formal business appraisal, financial advice, legal opinion, or tax advice. It is not a recommendation to buy, sell, or hold any business interest, security, insurance product, or other financial instrument. Valuations are based on the financial data provided by the submitter and publicly available industry benchmarks. Actual market value may vary based on due diligence findings, current market conditions, buyer/seller motivations, and factors not disclosed in this analysis. For any transaction, partnership dispute, tax filing, litigation, regulatory matter, or other situation requiring a defensible valuation, engage a credentialed business appraiser (ABV, ASA, CVA, or equivalent) or qualified attorney.