Three inputs directly affect your valuation multiples and discount rate. Each is shown below with its current status and exact impact on your result.
EXECUTIVE SUMMARY The valuation range for Holloway Strachan & Reyes PLLC is $1,158,707 to $1,635,822, with a midpoint of $1,363,185. This range is derived from a triangulation of three valuation methods: Discounted Cash Flow (DCF), Market Multiples, and Asset-Based Valuation. The business's consistent revenue growth and diversified customer base contribute positively to its valuation, while moderate key person dependency and the nature of a minority ownership interest are factors that temper the valuation.
BUSINESS PROFILE & FINANCIAL HEALTH Holloway Strachan & Reyes PLLC demonstrates a solid financial profile with a revenue-to-expense ratio that supports a profitability margin of 34.6%. The Seller's Discretionary Earnings (SDE) margin is approximately 20.1%, which is competitive within the professional services industry. The business's steady revenue growth of 4.9% CAGR over the past three years indicates a healthy trajectory, aligning well with industry benchmarks for firms of similar size and scope.
VALUATION METHOD 1 — DCF ANALYSIS The DCF analysis values the business at $2,294,887, based on a 4.0% growth rate reflecting historical performance and industry expectations. A 20.0% discount rate accounts for company-specific risks, including a 3.0% key man risk and a 0.5% customer concentration risk. The terminal value of $1,062,479 was calculated using a perpetuity growth model, reflecting the business's potential for sustained cash flow generation.
VALUATION METHOD 2 — MARKET MULTIPLES The market multiples approach yields a valuation range of $593,600 to $1,001,700, using an SDE multiple range of 1.6x to 2.7x. The business's diversified customer base and consistent growth push it toward the higher end of this range, while moderate key person dependency necessitates a downward adjustment. This method reflects the market's view of similar businesses in the general business sector.
VALUATION METHOD 3 — ASSET-BASED The asset-based valuation totals $575,250, comprising $18,750 in tangible assets and $556,500 in goodwill, calculated as 1.5x SDE. While this method is less emphasized for service-oriented businesses, it provides a baseline value reflecting the tangible and intangible assets' worth.
INDUSTRY BENCHMARKS & COMPARISON Holloway Strachan & Reyes PLLC compares favorably to industry norms, with strong profitability and growth metrics. Typical risks in this sector include market saturation and economic cycles, while key value drivers are customer retention and operational efficiency. The firm's moderate key person dependency is a notable risk, but its diversified revenue stream is a significant strength.
GROWTH SCENARIOS The DCF growth scenarios project values from $2,133,689 (conservative) to $3,054,390 (optimistic). Achieving the optimistic scenario would require strategic initiatives to enhance growth, such as expanding service offerings or increasing market penetration, thereby boosting revenue growth beyond historical rates.
STRATEGIC RECOMMENDATIONS
| Period | Projected FCF | Growth Rate | Present Value |
|---|---|---|---|
| Year 1 | $385,840 | 4.0% | $321,533 |
| Year 2 | $401,274 | 4.0% | $278,662 |
| Year 3 | $417,325 | 4.0% | $241,507 |
| Year 4 | $434,018 | 4.0% | $209,306 |
| Year 5 | $451,378 | 4.0% | $181,399 |
| Terminal Value (PV) | Gordon Growth Model @ 2.5% terminal growth | $1,062,479 | |
| Total DCF Value | $2,294,887 | ||
Growth rate: 4.0% | Discount rate: 20.0% (build-up method)
| Multiple Basis | Range | This Business | Value Range |
|---|---|---|---|
| Revenue Multiple | 0.32x – 0.73x | $1,850,000 | $148,000 – $337,625 |
| SDE Multiple (Primary) | 1.6x – 2.7x | $371,000 | $593,600 – $1,001,700 |
Industry: General Business | Typical buyers: Individual operators, local investors
| # | Action | Est. Impact |
|---|---|---|
| 1 | Grow revenue by 25% | +$340,796 |
| 2 | Reduce key person dependency to Low | +$240,562 |
| 3 | Grow recurring revenue to 50%+ | +$143,134 |
| Annual Revenue | $1,850,000 |
| Total Business Expenses | − $1,210,000 |
| Net Profit | $640,000 |
| Add back: Owner Compensation | + $160,000 |
| Reported SDE (net profit + owner compensation) | $320,000 |
| Recurring Add-Backs (apply to all years) | |
| Owner's health insurance through business | + $18,000 |
| Owner's retirement contributions | + $25,000 |
| Personal vehicle expenses | + $8,000 |
| Normalized SDE (used for valuation) | $371,000 |
| 2 years ago — Normalized SDE | $346,000 |
| 1 year ago — Normalized SDE | $362,250 |
| Current year — Recurring SDE (excludes one-time add-backs) | $371,000 |
| Earnings consistency (coefficient of variation) | 2.9% — stable |
| Risk-free rate (10-yr Treasury) | 4.4% |
| Equity risk premium | 5.5% |
| Small company premium | 5.0% |
| Industry risk adjustment (General Business) | +2.0% |
| ⚠ Key person dependency risk (Moderate) | +3.0% |
| ⚠ Customer concentration risk (Diversified) | +0.5% |
| ✓ Recurring revenue reduces risk (20% recurring) | −0.4% |
| Total Discount Rate | 20.0% |
| Period | Projected FCF | Present Value |
|---|---|---|
| Year 1 | $385,840 | $321,533 |
| Year 2 | $401,274 | $278,662 |
| Year 3 | $417,325 | $241,507 |
| Year 4 | $434,018 | $209,306 |
| Year 5 | $451,378 | $181,399 |
| Terminal Value (PV) | — | $1,062,479 |
| DCF Value (25% interest) | $2,294,887 | |
| Industry baseline SDE multiple range | 1.5x – 3.0x |
| Industry baseline revenue multiple range | 0.30x – 0.80x |
| Key person risk adjustment (multiplicative) | ×0.85 (−15%) |
| Customer concentration adjustment (multiplicative) | ×0.97 (−3%) |
| Recurring revenue premium (additive) | +0.24x SDE |
| Final adjusted SDE multiple range | 1.6x – 2.7x |
| SDE-based value range (final SDE multiple × $371,000) | $593,600 – $1,001,700 |
| Revenue-based value range (final revenue multiple × $1,850,000) | $148,000 – $337,625 |
| Market Multiples Value (SDE-based, primary) (25% interest) | $593,600 – $1,001,700 |
| Equipment value | $18,750 |
| Goodwill estimate (1.5x SDE) | $556,500 |
| Asset-Based Floor Value (25% interest) | $575,250 |
| DCF value | 40% weight | $2,294,887 |
| Market multiples midpoint | 45% weight | $797,650 |
| Asset-based floor | 15% weight | $575,250 |
| Triangulated Value (25% interest) | $1,363,185 | |
| Assumption | Base Case | Low Case | High Case |
|---|---|---|---|
| Growth rate | 4.0% | 1.0% | 7.0% |
| Discount rate | 20.0% | 18.0% | 22.0% |
| Market multiples | Risk-adjusted base | −5% contraction | +5% expansion |
| Business Overview | |
| Business name | Holloway Strachan & Reyes PLLC |
| Industry | professional_services |
| State / location | TX |
| Years in business | 18 years |
| Number of employees | 10 |
| Business structure / entity type | Partnership / Multi-member LLC |
| Ownership interest | 25% |
| Financials | |
| Annual revenue | $1,850,000 |
| Annual expenses | $1,210,000 |
| Net profit | $640,000 |
| Owner compensation (salary / draws / guaranteed payments) | $160,000 |
| Owner add-backs (sum of recurring + one-time) | $51,000 |
| Normalized SDE (used for valuation) | $371,000 |
| Revenue history (2yr ago → 1yr ago → current) | $1,680,000 → $1,755,000 → $1,850,000 |
| Revenue CAGR (calculated) | +4.9% |
| Net profit history (2yr ago → 1yr ago) | $540,000 → $605,000 |
| Earnings volatility (CV) | 2.9% (stable) |
| Risk Factors | |
| Key person dependency | Moderate — the business depends on me for key decisions, relationships, or expertise |
| Customer concentration | top customer 9% of revenue; top 3 24% |
| Recurring revenue | 20.0% of revenue |
| Assets & Property | |
| Location ownership | Leasing |
| Lease years remaining | 4 years |
| Equipment value | $75,000 |
| Inventory value | — |
| Owns real estate | No |
| Intellectual property | No |
| Valuation Parameters | |
| Risk-free rate used | 4.4% (live — Federal Reserve) |
| Discount rate (calculated) | 20.0% |
| Report generated | May 10, 2026 |
This report is generated for informational and planning purposes only and does not constitute a formal business appraisal, financial advice, legal opinion, or tax advice. It is not a recommendation to buy, sell, or hold any business interest, security, insurance product, or other financial instrument. Valuations are based on the financial data provided by the submitter and publicly available industry benchmarks. Actual market value may vary based on due diligence findings, current market conditions, buyer/seller motivations, and factors not disclosed in this analysis. For any transaction, partnership dispute, tax filing, litigation, regulatory matter, or other situation requiring a defensible valuation, engage a credentialed business appraiser (ABV, ASA, CVA, or equivalent) or qualified attorney.