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Business Valuation Report
Holloway Strachan & Reyes PLLC
professional_services  ·  TX  ·  18 years in business
Prepared: May 10, 2026  ·  Recipient: sample-partnership@valueai.pro  ·  Partnership interest: 25%
Estimated Business Value
$1,158,707 – $1,635,822
Midpoint: $1,363,185
DCF Analysis $2,294,887
Market Multiples $593,600 – $1,001,700
Asset-Based $575,250
▲ Triangulated Value $1,363,185
Valuation Factors

Three inputs directly affect your valuation multiples and discount rate. Each is shown below with its current status and exact impact on your result.

Key Person Dependency
⚠ Moderate — the business depends meaningfully on the owner's involvement
Valuation Impact
−15% on multiples
The 15% discount is already reflected in the multiples shown — your valuation is not separately reduced again. To put this in context: a comparable business with low key-person dependency would warrant approximately $140,762 more in the multiples-based estimate. To close this gap: document processes, cross-train staff, and build client relationships at the company level.
Customer Concentration
⚠ Moderate — top customer 9%, top 3 24%
Valuation Impact
−3% on multiples
The 3% discount is already reflected in the multiples shown — your valuation is not separately reduced again. To put this in context: a comparable diversified business would warrant approximately $22,134 more in the multiples-based estimate. To recover this: diversify the customer base, formalize multi-year contracts with the largest customer, and develop pipeline depth in adjacent client segments.
Recurring Revenue
20% of revenue is recurring
Valuation Impact
+0.24x on multiples
Limited recurring revenue. Multiples increased by approximately $89,040 (+0.24x SDE) — a small base of repeat customers provides some stability, but most revenue requires re-winning each year. To grow this: convert one-time engagements into retainers or subscription arrangements where the underlying work is ongoing.
Key Financials
Annual Revenue
$1,850,000
Net Profit
$640,000
SDE (Seller's Earnings)
$371,000
Owner Salary/Draw
$160,000
Profit Margin
34.6%
SDE Margin
20.1%
Valuation Analysis

EXECUTIVE SUMMARY The valuation range for Holloway Strachan & Reyes PLLC is $1,158,707 to $1,635,822, with a midpoint of $1,363,185. This range is derived from a triangulation of three valuation methods: Discounted Cash Flow (DCF), Market Multiples, and Asset-Based Valuation. The business's consistent revenue growth and diversified customer base contribute positively to its valuation, while moderate key person dependency and the nature of a minority ownership interest are factors that temper the valuation.

BUSINESS PROFILE & FINANCIAL HEALTH Holloway Strachan & Reyes PLLC demonstrates a solid financial profile with a revenue-to-expense ratio that supports a profitability margin of 34.6%. The Seller's Discretionary Earnings (SDE) margin is approximately 20.1%, which is competitive within the professional services industry. The business's steady revenue growth of 4.9% CAGR over the past three years indicates a healthy trajectory, aligning well with industry benchmarks for firms of similar size and scope.

VALUATION METHOD 1 — DCF ANALYSIS The DCF analysis values the business at $2,294,887, based on a 4.0% growth rate reflecting historical performance and industry expectations. A 20.0% discount rate accounts for company-specific risks, including a 3.0% key man risk and a 0.5% customer concentration risk. The terminal value of $1,062,479 was calculated using a perpetuity growth model, reflecting the business's potential for sustained cash flow generation.

VALUATION METHOD 2 — MARKET MULTIPLES The market multiples approach yields a valuation range of $593,600 to $1,001,700, using an SDE multiple range of 1.6x to 2.7x. The business's diversified customer base and consistent growth push it toward the higher end of this range, while moderate key person dependency necessitates a downward adjustment. This method reflects the market's view of similar businesses in the general business sector.

VALUATION METHOD 3 — ASSET-BASED The asset-based valuation totals $575,250, comprising $18,750 in tangible assets and $556,500 in goodwill, calculated as 1.5x SDE. While this method is less emphasized for service-oriented businesses, it provides a baseline value reflecting the tangible and intangible assets' worth.

INDUSTRY BENCHMARKS & COMPARISON Holloway Strachan & Reyes PLLC compares favorably to industry norms, with strong profitability and growth metrics. Typical risks in this sector include market saturation and economic cycles, while key value drivers are customer retention and operational efficiency. The firm's moderate key person dependency is a notable risk, but its diversified revenue stream is a significant strength.

GROWTH SCENARIOS The DCF growth scenarios project values from $2,133,689 (conservative) to $3,054,390 (optimistic). Achieving the optimistic scenario would require strategic initiatives to enhance growth, such as expanding service offerings or increasing market penetration, thereby boosting revenue growth beyond historical rates.

STRATEGIC RECOMMENDATIONS

  • Reduce Key Person Dependency: Implement succession planning and cross-training to lower the moderate key person risk, potentially increasing valuation by 10-15%.
  • Enhance Recurring Revenue: Increase the proportion of recurring revenue beyond the current 20% to stabilize cash flow and attract higher multiples.
  • Operational Efficiency: Streamline operations to reduce expenses, aiming to improve the net profit margin by 5%, enhancing overall profitability.
  • Customer Diversification: Further diversify the customer base to mitigate risks associated with economic cycles, potentially increasing valuation by 10-20%.
BUYER PROFILE (a) Likely buyer archetypes: Potential buyers include existing partners seeking to consolidate ownership, lateral partner teams from other firms looking for equity stakes, and private equity groups interested in professional services with stable cash flows. (b) Why each archetype would buy this specific business: Existing partners might value the $1,850,000 revenue and $371,000 SDE as a means to increase their stake in a stable, growing firm. Lateral partners may see the 18-year operating history and diversified customer base as a solid foundation for expansion. Private equity groups could be attracted by the firm's consistent growth and profitability margins. (c) Realistic buyer pool size: Moderate, given the geographic location in Texas and the professional services sector's specific requirements. (d) What buyers will scrutinize hardest: Buyers will focus on the moderate key person dependency, the sustainability of the 4.9% revenue growth, and the firm's ability to maintain its diversified customer base. (e) Deal structure & mechanics: This transaction involves a 25% partnership interest, typically structured as a multi-year payout from firm earnings or buyouts by remaining partners. Minority interests often trade at a 20-35% discount due to marketability and lack-of-control factors. The buyer pool is primarily restricted to existing partners and select pre-approved laterals, reflecting the nature of partnership interest transactions.

DCF — 5-Year Cash Flow Projections
Period Projected FCF Growth Rate Present Value
Year 1 $385,840 4.0% $321,533
Year 2 $401,274 4.0% $278,662
Year 3 $417,325 4.0% $241,507
Year 4 $434,018 4.0% $209,306
Year 5 $451,378 4.0% $181,399
Terminal Value (PV) Gordon Growth Model @ 2.5% terminal growth $1,062,479
Total DCF Value $2,294,887

Growth rate: 4.0% | Discount rate: 20.0% (build-up method)

Discount Rate — Build-Up Method
Risk-free rate (T-bills)4.4%
Equity risk premium5.5%
Small company premium5.0%
Industry risk adjustment2.0%
⚠ Key person dependency risk+3.0%
⚠ Customer concentration risk+0.5%
✓ Recurring revenue reduces risk−0.4%
Total Discount Rate20.0%
Company-specific risk adds 3.1% to the base rate, directly reducing the DCF value. Addressing these factors before a sale would lower the discount rate and increase business value.
Market Multiples — General Business Benchmarks
Multiple BasisRangeThis BusinessValue Range
Revenue Multiple 0.32x – 0.73x $1,850,000 $148,000 – $337,625
SDE Multiple (Primary) 1.6x – 2.7x $371,000 $593,600 – $1,001,700

Industry: General Business | Typical buyers: Individual operators, local investors

Asset-Based Valuation Breakdown
Equipment & FF&E
$18,750
Inventory
$0
Goodwill (1.5x SDE)
$556,500
Total Asset Value
$575,250
Growth Scenarios — 5-Year DCF Value
Values shown reflect your 25% interest in the partnership under each growth scenario.
Conservative $2,133,689
Minimal growth, maintain current operations (2% annual growth, yr5 revenue: $510,637)
Base Case $2,379,527
Modest growth with operational improvements (5% annual growth, yr5 revenue: $590,280)
Optimistic $3,054,390
Aggressive expansion, new revenue streams (12% annual growth, yr5 revenue: $815,083)
Adjusted Valuation
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Adjusted Valuation
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Revenue Growth Rate
current
-25%0%+25%+50%+75%+100%
Modeled annual growth used in DCF projections.
Key Person Dependency
Customer Concentration
— Diversified
Top customer % of revenue
0% — Diversified
current
0%15%30%45%60%
Top 3 customers combined %
0% — Diversified
current
0%25%50%75%100%
Recurring Revenue %
current
0%25%50%75%100%
Your highest-ROI improvements, ranked
Appendix
Methodology & Calculations
All figures derived from data
provided at time of submission
1 · Seller's Discretionary Earnings (SDE)
SDE represents the total economic benefit available to a working owner-buyer. It normalizes owner compensation AND adds back personal expenses run through the business so the valuation reflects true earning power regardless of how the owner chooses to pay themselves.
Annual Revenue $1,850,000
Total Business Expenses − $1,210,000
Net Profit $640,000
Add back: Owner Compensation + $160,000
Reported SDE (net profit + owner compensation) $320,000
Recurring Add-Backs (apply to all years)
Owner's health insurance through business+ $18,000
Owner's retirement contributions+ $25,000
Personal vehicle expenses+ $8,000
Normalized SDE (used for valuation) $371,000
Add-backs are personal/discretionary expenses run through the business that buyers add back when assessing true earning power. Recurring add-backs apply to historical years for trend analysis; one-time add-backs apply only to the current year so they don't distort the trend.
Partnership note: entity-level financials (net profit, rent normalization) have been pro-rated to your 25% interest. Owner compensation and add-backs are at the partner level as entered. All SDE figures above are in partner-level dollars.
1b · Earnings History & Volatility
Buyers value earnings predictability. The 3-year SDE history below shows the consistency of earning power. Recurring add-backs apply to all years (consistency assumption); one-time add-backs apply only to the current year.
2 years ago — Normalized SDE $346,000
1 year ago — Normalized SDE $362,250
Current year — Recurring SDE (excludes one-time add-backs) $371,000
Earnings consistency (coefficient of variation) 2.9% — stable
Earnings have been steady (CV under 10%) — no additional volatility risk premium is applied. Buyers value predictable earnings.
2 · DCF Discount Rate — Build-Up Method
The discount rate represents the return a buyer would require to justify purchasing this business, given its risk profile. Calculated using the standard build-up method.
Risk-free rate (10-yr Treasury) 4.4%
Equity risk premium 5.5%
Small company premium 5.0%
Industry risk adjustment (General Business) +2.0%
⚠ Key person dependency risk (Moderate) +3.0%
⚠ Customer concentration risk (Diversified) +0.5%
✓ Recurring revenue reduces risk (20% recurring) −0.4%
Total Discount Rate 20.0%
3 · Discounted Cash Flow (DCF) Valuation
Projects future earnings and discounts them to present value using the risk-adjusted discount rate. Growth rate: 4.0% | Terminal growth rate: 2.5% | Cash flows and DCF value reflect your 25% pro-rata share of entity earnings.
Period Projected FCF Present Value
Year 1 $385,840 $321,533
Year 2 $401,274 $278,662
Year 3 $417,325 $241,507
Year 4 $434,018 $209,306
Year 5 $451,378 $181,399
Terminal Value (PV) $1,062,479
DCF Value (25% interest) $2,294,887
4 · Market Multiples Valuation
Applies transaction multiples from comparable business sales in the General Business industry. The industry baseline is then adjusted for revenue trend, key person risk, customer concentration, and recurring revenue. Each adjustment compounds — the final adjusted multiple is what produces the value range below.
Industry baseline SDE multiple range 1.5x – 3.0x
Industry baseline revenue multiple range 0.30x – 0.80x
Key person risk adjustment (multiplicative) ×0.85 (−15%)
Customer concentration adjustment (multiplicative) ×0.97 (−3%)
Recurring revenue premium (additive) +0.24x SDE
Final adjusted SDE multiple range 1.6x – 2.7x
SDE-based value range (final SDE multiple × $371,000) $593,600 – $1,001,700
Revenue-based value range (final revenue multiple × $1,850,000) $148,000 – $337,625
Market Multiples Value (SDE-based, primary) (25% interest) $593,600 – $1,001,700
SDE-based multiples are the primary basis for triangulation; revenue-based multiples are shown as a cross-check. The risk adjustments above are already incorporated into the final multiple — they are not re-applied to the value range or to the triangulated valuation.
5 · Asset-Based Floor Value
Represents the minimum value of the business based on tangible and estimated intangible assets. Typically used as a floor — the business should be worth at least this even if earnings are minimal.
Equipment value$18,750
Goodwill estimate (1.5x SDE)$556,500
Asset-Based Floor Value (25% interest) $575,250
Goodwill multiplier calibrated against BizBuySell 2025 small business transaction data (~9,500 reported sales across 100+ industries). For general business businesses, 1.5x SDE reflects typical residual goodwill after tangible assets are accounted for separately.
6 · Triangulated Valuation
The final valuation is a weighted average of the three methods, with weights reflecting the reliability of each method for this business profile.
DCF value 40% weight $2,294,887
Market multiples midpoint 45% weight $797,650
Asset-based floor 15% weight $575,250
Triangulated Value (25% interest) $1,363,185
Estimated range: $1,158,707 – $1,635,822  ·  All values reflect data as submitted. See disclaimer below.
Range Sensitivity Summary
The estimated range of $1,158,707 – $1,635,822 is derived from the triangulated midpoint of $1,363,185 by stress-testing key assumptions across plausible scenarios:
Assumption Base Case Low Case High Case
Growth rate 4.0% 1.0% 7.0%
Discount rate 20.0% 18.0% 22.0%
Market multiples Risk-adjusted base −5% contraction +5% expansion
This produces an asymmetric band of −15% to +20% around the midpoint — standard practice reflecting that downside scenarios (tighter credit, slower growth, buyer discounting) tend to compress value more than upside scenarios expand it. Risk adjustments for key person dependency and customer concentration are already embedded in the base case multiples and discount rate above.
Methodology note. Risk-factor adjustments shown above are applied as direct multiplier reductions for transparency, so the impact of each factor is visible to the reader. A formal USPAP-compliant business appraisal would typically incorporate these risks via the company-specific risk premium (CSRP) within the discount-rate build-up rather than as a separate flat-multiple discount. The valuation effects converge to similar magnitudes, but the underlying methodologies differ. Consult a credentialed appraiser (ABV, ASA, CVA, or equivalent) for any transaction, dispute, tax filing, or other situation requiring a defensible valuation.
Appendix
7 · Submitted Inputs
All inputs provided at the time of submission. These are the exact values used to generate this report. If any figure appears incorrect, contact support@valueai.pro to request a corrected report.
Business Overview
Business name Holloway Strachan & Reyes PLLC
Industry professional_services
State / location TX
Years in business 18 years
Number of employees 10
Business structure / entity type Partnership / Multi-member LLC
Ownership interest 25%
Financials
Annual revenue $1,850,000
Annual expenses $1,210,000
Net profit $640,000
Owner compensation (salary / draws / guaranteed payments) $160,000
Owner add-backs (sum of recurring + one-time) $51,000
Normalized SDE (used for valuation) $371,000
Revenue history (2yr ago → 1yr ago → current) $1,680,000 → $1,755,000 → $1,850,000
Revenue CAGR (calculated) +4.9%
Net profit history (2yr ago → 1yr ago) $540,000 → $605,000
Earnings volatility (CV) 2.9% (stable)
Risk Factors
Key person dependency Moderate — the business depends on me for key decisions, relationships, or expertise
Customer concentration top customer 9% of revenue; top 3 24%
Recurring revenue 20.0% of revenue
Assets & Property
Location ownership Leasing
Lease years remaining 4 years
Equipment value $75,000
Inventory value
Owns real estate No
Intellectual property No
Valuation Parameters
Risk-free rate used 4.4% (live — Federal Reserve)
Discount rate (calculated) 20.0%
Report generated May 10, 2026
Disclaimer

This report is generated for informational and planning purposes only and does not constitute a formal business appraisal, financial advice, legal opinion, or tax advice. It is not a recommendation to buy, sell, or hold any business interest, security, insurance product, or other financial instrument. Valuations are based on the financial data provided by the submitter and publicly available industry benchmarks. Actual market value may vary based on due diligence findings, current market conditions, buyer/seller motivations, and factors not disclosed in this analysis. For any transaction, partnership dispute, tax filing, litigation, regulatory matter, or other situation requiring a defensible valuation, engage a credentialed business appraiser (ABV, ASA, CVA, or equivalent) or qualified attorney.