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Step 1 of 4: Business Info
3 steps left
1
Business Info
2
Financials
3
Assets
4
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Step 1 of 4

Tell us about your business

Helps us apply the right valuation benchmarks for your industry.

Please enter your business name
Please select your industry
Used to correctly interpret your financial entries below
Please enter years in business
Please select your state
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Step 2 of 4

Your Financials

The foundation of your valuation — estimates are perfectly fine.

Use your trailing 12 months — the most recent 12 consecutive months. If you are mid-year, add up the last 12 months rather than projecting forward. Estimates and round numbers are fine.
Total revenue for the last 12 months, or your trailing 12 months
Please enter your annual revenue
Payroll, rent, supplies, cost of goods — everything you spend
Please enter annual expenses
Revenue minus all expenses
Your total pay from the business. Enter $0 if you take no salary — this matters for the valuation
Include yourself in the count
Leave any blank if unavailable — AI will use industry averages
Owner Add-Backs (optional)
Other recurring add-backs (applies to all years)
Description is required when an amount is entered.
One-time add-backs (itemized — each applied to the year it occurred)
Description is required when an amount is entered.
Items from a prior year improve the accuracy of your earnings trend (they explain a down year) — they don’t change this year’s SDE. Prior-year items only apply if you provide the net-profit history above.
%
Fetching current rate from Federal Reserve — used as the risk-free baseline in the DCF discount rate calculation
Step 3 of 4

Assets & Business Details

All optional — skip anything you're unsure about. Leave fields blank and our AI uses industry averages.

Own the building
Leasing
Home-based
Current market value of all equipment, not original cost
Current on-hand inventory at cost
Yes
No
How dependent is the business on the owner's personal involvement? Buyers discount businesses that can't operate without the current owner.
Low
Moderate
High
✓ Low — no valuation adjustment
The business runs without me. Documented processes, capable team, client relationships at the company level. Buyers view this as a transferable, sustainable business.
What share of revenue comes from your largest customer(s)? Buyers reduce valuations when too much revenue depends on a single customer or a small group. Estimates are fine — even a rough number is more useful than a category.
%
%
Enter your top customer percentage above
We'll show you the valuation impact based on what you enter. If unsure, an estimate is fine — even a rough number is more useful than a category.
Planning to sell soon
Selling in a few years
Partnership or buyout
Retirement planning
Buy-sell agreement review
Estate / gift planning
Annual planning review
Just want to know
Other
Step 4 of 4 — Almost there!

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